Product Analyst Salary: 7 Factors that Affect Your Earning Potential

Key takeaways

• Product analysts make a median annual salary of $113,000, according to Glassdoor [1].

• Factors like where you live and how much experience you have can increase your earning potential.

• These data-driven professionals can advance to become a product manager and earn a higher salary.

Learn more about the factors that can impact your salary as a product analyst. Afterward, develop important knowledge and skills with the IBM Product Manager Professional Certificate.

Product analyst salary: earning potential

Product analysts are an important part of a product team. They leverage data analysis tools to inform product decisions and evaluate a product's sales potential and profitability. Given the technical expertise and potential for impact, this role has strong earning potential.

According to data from multiple job listing sites, the average annual income for a product analyst ranges from a base salary of $75,631, according to Payscale, to total median pay of $113,000, according to Glassdoor. The following table lists the earning potential provided by Payscale, Glassdoor, Zippia, Indeed, and Salary.com.

*All salary data as of September 2025

7 factors that impact a product analyst's salary

Various factors, including your education and skill set, can affect your potential wages. The following list offers information about critical determinants impacting your salary and job prospects as a product analyst. 

1. Education

Seventy-three percent of product analysts have a bachelor's degree. The second most common qualification is a master's, which is held by 15 percent of professionals in the field [6]. Popular majors for this career include business, finance, marketing, and economics.

Having an advanced degree can increase your earnings. According to Zippia, product analysts with a master's degree earn an average annual salary of $87,293 compared to bachelor's degree holders, who earn an average salary of $79,941 [6].

2. Skills

Product analysts excel in data analysis, product management, SQL, and business analysis. These and additional skills can boost your pay by the following percentages [2]:

• Python: 31%

• Data modeling: 20%

• Tableau software: 40%

• Statistical analysis: 7%

• SQL: 79%

• Business strategy: 4%

• Software development: 4%

• Requirements analysis: 13%

3. Certification

Obtaining certifications is an excellent way to substantiate and expand your skill set. Here are two certifications that you may want to consider to enhance your skills and pay as a product analyst:

• IIBA Certified Business Analysis Professional (CBAP): $99,000 [7]

• ScrumAlliance Certified Scrum Product Owner (CSPO): $117,000 [8]

4. Experience

As you gain more experience, you can usually expect a rise in your annual earnings. The following figures, sourced from Glassdoor, provide an estimation of average total compensation (which tends to include things like bonus and equity) at different experience levels [1]: 

• 0–1 year: $96,000

• 1–3 years: $102,000

• 4–6 years: $111,000

• 7–9 years: $123,000

• 10–14 years: $136,000

5. Location

Pay can vary significantly based on geographical location. The cost of living and regional demand for specific skills, among other factors, can influence your potential earnings as a product analyst.

A few of the top-paying cities for product analysts, based on data compiled by Indeed, include [4]:

• San Francisco, CA: $124,985

• New York, NY: $112,088

• Freemont, CA: $105,808

• Boston, MA: $104,291

• Nashville, TN: $102,175

• Austin, TX: $100,756

6. Industry

Conducting thorough research and assessing market trends can help you identify sectors where your skills are in high demand. The following are among the top industries in terms of product analyst pay [1].

• Arts and entertainment: $101,331

• Management and consulting: $100,854

• Energy, mining, and utilities: $100,369

• Pharmaceuticals: $98,950

• Information technology: $98,603

7. Company

A firm's financial health and performance can impact its ability to offer competitive salaries. Firms that are experiencing rapid growth typically offer higher pay.

The following list highlights top-paying companies, according to median total pay, for product analysts:

• Google: $219,000

• Meta: $204,000

• Pinterest: $197,000

• Dropbox: $191,000

• Uber: $167,000

• Indeed: $161,000

• Thumbtack: $145,000

• Bloomberg: $140,000

*All of the above company salaries include base salary data and additional pay, such as commission and benefits, offered by each company as sourced from Glassdoor as of September 2025.

Related job titles

Should you wish to pursue a career as a product analyst, the following job titles can serve as pathways for your career growth: 

Market research analyst 

Average total pay: $94,000 [9]

As a market research analyst, your work would entail analyzing market trends and data to support marketing and product initiatives. You may collect this data through various techniques, such as surveys, interviews, and automated polling tools.

Product consultant

Average total pay: $115,0 [10]

Your role as a product consultant would include educating businesses about product management responsibilities. You’ll typically help an organization better connect its product management teams to business needs.

Product insights manager

Average annual base salary: $197,000 [11]

As a product insights manager, your duties encompass overseeing the product insights process, gaining an extensive understanding of the customer experience to improve products, and anticipating future requirements.

Build your product knowledge on Coursera 

Whether you want to develop a new skill, get comfortable with an in-demand technology, or advance your abilities, keep growing with a Coursera Plus subscription. You’ll get access to over 10,000 flexible courses. 

Build job-ready skills with Coursera Plus

Start 7-day free trial

• 
• 
• 
• 

Start 7-day free trial