AI Innovation & Product Strategy empowers professionals to lead innovation with Generative AI and strategic thinking. In this specialization, you'll gain practical experience in building entrepreneurial AI strategies, using AI tools like ChatGPT and Microsoft Copilot for product development, optimizing business processes through AI-powered BPM, and integrating GenAI into sustainable and ethical initiatives. From startups to enterprise environments, the courses blend visionary thinking with hands-on labs, templates, and case studies, enabling learners to create real impact. This program is designed for innovation leaders, product managers, business owners, and sustainability professionals who want to future-proof their strategy and execution. With a focus on scalability, ethical AI, workflow automation, and sustainability impact, you'll complete this specialization with a portfolio of projects and a deep understanding of how to lead AI-powered transformation across industries.
Discover new skills with 30% off courses from industry experts. Save now.
AI Innovation & Product Strategy Specialization
AI Innovation & Product Strategy. Use AI to Strategize, Design, Automate, and Deliver Sustainable Innovation
Instructors: Starweaver
Included with 
Recommended experience
Recommended experience
What you'll learn
Build entrepreneurial AI strategies for growth.
Use ChatGPT for product research and design.
Optimize business processes with AI tools.
Design AI-powered sustainability interventions.
Overview
Skills you'll gain
- Sustainability Reporting
- Workflow Management
- Process Design
- Automation
- Process Analysis
- AI Personalization
- Digital Transformation
- Business Strategy
- Business Process Improvement
- Business Process Management
- Corporate Sustainability
- Scalability
- Entrepreneurship
- Business Process Automation
- Data Ethics
- Business Process Modeling
- Product Management
Tools you'll learn
What’s included
Add to your LinkedIn profile
July 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Starweaver
Specialization - 4 course series
What you'll learn
Analyze business operations to uncover AI opportunities that drive value.
Design a cost-effective AI strategy aligned with specific business goals.
Implement affordable AI tools to optimize decision-making and improve operational efficiency.
Scale and adapt AI solutions effectively while addressing common challenges and constraints.
Skills you'll gain
What you'll learn
Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
Apply GenAI to product development processes, including Features, MVP, and Roadmaps.
Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.
Skills you'll gain
What you'll learn
Describe the essentials of AI-driven BPM by exploring the BPM lifecycle and understanding how AI enhances each stage.
Use AI tools for process improvement by applying AI in process design and analysis, and integrating methodologies like TQM, Six Sigma, and Lean.
Explore how AI enhances real-world processes across industries by optimizing workflows, boosting efficiency, and delivering measurable results.
Address business problems with AI-driven BPM by identifying automation opportunities and applying your knowledge in practical case studies.
Skills you'll gain
What you'll learn
Explain the basics of Gen AI, its key competencies, potential benefits, ethical considerations, and limitations.
Analyze the systemic aspects of environmental and social sustainability and potential application of Gen AI.
Apply learnings and insights from real-world use cases, and ideate their own Gen AI for sustainability projects.
Evaluate the feasibility and robustness of Gen AI for sustainability projects.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Why people choose Coursera for their career
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This specialization is for product managers, entrepreneurs, business strategists, and sustainability professionals eager to apply AI for innovation and impact.
No. The courses are designed for non-technical professionals with basic digital skills and provide step-by-step guidance on using AI tools.
You will use GenAI platforms such as ChatGPT, Copilot, AI BPM tools, and visualization frameworks to support strategy, automation, and innovation.
More questions
Financial aid available,